SEO is the practice of optimizing websites to improve their visibility on search engines like Google. It involves strategies to enhance a site's rankings in search results, leading to increased organic (non-paid) traffic.
Session 1: Introduction to SEO. What is SEO and why it's important How search engines work. Difference between organic and paid search results Key SEO Terminology.
Session 2: Keyword Research. Importance of keyword research. Tools for keyword research (e.g., Google Keyword Planner) Identifying high-potential keywords. Long-tail vs. short-tail keywords.
Session 3: On-Page SEO. Importance of on-page SEO. Title tags, meta descriptions, and header tags Keyword optimization in the content Image optimization and alt tags.
Session 4: Technical SEO. Importance of technical SEO. Website speed and performance optimization Mobile-friendliness and responsive design URL structure and site hierarchy.
Session 5: Content Creation and Optimization. Creating high-quality, valuable content Understanding user intent. Content formatting and readability Internal linking strategies.
Session 6: Off-Page SEO and Link Building. Importance of off-page SEO Building high-quality backlinks. Guest posting and outreach strategies. Social media's role in off-page SEO.
Session 7: Local SEO. Importance of local SEO. Google My Business optimization Local citations and online directories Managing online reviews.
Session 8: SEO Analytics and Reporting. Setting up Google Analytics and Google Search Console Tracking and measuring SEO performance. Interpreting key SEO metrics (organic traffic, click-through rate, bounce rate, etc.) Creating SEO reports.
Session 9: SEO Strategies and Update. Black hat vs. white hat SEO techniques Algorithm updates (e.g., Google's core-updates) Staying up-to-date with industry trends
Planning a long-term SEO strategy.
Session 10: Practical Exercises and Case Studies. Review of key concepts from previous sessions. Hands-on exercises: keyword research, on-page optimization, technical audit. Analyzing real-world SEO case studies
|Duration: 90 Min|
|Language: English, French|